Picture this: A major consumer electronics maker busts a move on the market for digital single lens reflex cameras, or D-SLRs.
And it's not Apple.
Consumer electronics icon Sony on Monday introduced the alpha DSLR-A100, which offers a 10.2 megapixel sensor.
"Our system will be attractive to people who are ready for something beyond what's available in D-SLR cameras today," said a statement from James Neal, director of marketing for digital imaging products at Sony Electronics.
Canon and Nikon are ahead of the pack in the market for higher-end consumer digital SLR cameras. Canon has lead the way in excellent quality pro-sumer, or professional-consumer grade, cameras that have reached a price that more people can afford.
While Sony is a formidable opponent in consumer electronics, its star has slightly faded in recent years next to that of Apple's product parade.
So where's Apple in this picture?
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